**"Reclaiming Home Ice: Ottawa Senators Launch Verified Sens Army Program to Engage Fans and Enhance Game-Day Experience"**
The Ottawa Senators are making a concerted effort to engage their loyal fanbase as they prepare for upcoming rivalry matches against the Toronto Maple Leafs and Montreal Canadiens. Recently, the team introduced the Verified Sens Army program, aimed at recognizing dedicated Senators supporters and providing them with discounted tickets for these highly anticipated games, which have seen a significant presence of opposing fans in the past.
In the wake of a particularly disappointing game in January, where a large number of Canadiens fans filled the Canadian Tire Centre, the Senators recognized the need for action. The overwhelming presence of away fans during that match prompted a strong reaction from Senators supporters, leading the franchise to explore solutions to reclaim their home advantage. To address this, the team has implemented measures such as offering non-transferable tickets to season ticket holders, encouraging them to bring friends and family rather than reselling their seats.
Understanding that the issue of rival fan dominance required a comprehensive approach, the Senators sought input from various stakeholders, including current and former season ticket holders and passionate fans. This feedback highlighted a common desire among Senators supporters to reclaim their arena and foster a more vibrant home atmosphere.
The Verified Sens Army program allows fans to apply through the team's mobile app, with a focus on genuine supporters. Applicants must link their Ticketmaster accounts and demonstrate their attendance at multiple Senators games. Additionally, they will need to complete a questionnaire detailing their fan history and experiences. The first group of approved members will soon receive access to discounted tickets, not only for rivalry games but also for other matchups, along with various benefits.
For those who feel they have been unfairly excluded from the program, the Senators are committed to providing an appeals process. The organization aims to ensure that personal circumstances are taken into account rather than relying solely on automated systems for eligibility decisions.
While the impact of this initiative may take time to manifest, the Senators are optimistic about its long-term effectiveness and believe that other teams may follow suit in similar endeavors. Upcoming games against the Maple Leafs and Canadiens are scheduled for January and March, respectively, providing an opportunity for the Senators to showcase their renewed commitment to their fanbase.
In addition to ticketing initiatives, the Senators are enhancing the in-game experience for fans. A new fan deck in the 300-level section is set to open, which is expected to significantly improve the atmosphere during games. The team has noted that increased attendance and engagement contribute to a more enjoyable experience for all attendees.
Overall, the Senators are focused on boosting ticket sales and attendance, which has seen a positive trend in recent games. While there is still work to be done to reach full capacity consistently, the franchise is dedicated to refining its value proposition and ensuring that fans feel welcomed and valued at the Canadian Tire Centre.
In conclusion, the Ottawa Senators are taking proactive steps to strengthen their connection with fans through the Verified Sens Army program and improvements to the game-day experience. These efforts aim to foster a more vibrant home environment and encourage greater attendance at games, particularly during key rivalry matchups.